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Explore Monica's B2B digital strategies through her digital marketing projects, campaign case studies, and strategic analyses. She showcases expertise in marketing solutions, social media, SME lead generation, and data-driven marketing, all aimed at driving business growth by creating meaning for people.
As part of my digital marketing bootcamp at Rice University, I completed a strategy case study on Patagonia’s Worn Wear program. I treated it like a real client brief: define the audience (Millennial/Gen Z outdoor consumers), clarify the objective (grow awareness and participation in Worn Wear), and design a full-funnel campaign. A combination of tools, including a story-driven social content (Instagram/TikTok) plan, a YouTube hero video, a dedicated landing page, an email welcome sequence, and simulated paid search/social ads, all tied to clear KPIs for awareness, traffic, and sign-ups. Even though it was an academic project, it shows how I approach real campaigns today—start with the mission and audience insight, then build content, channels, and measurement around that strategy.
This presentation showcases a comprehensive marketing automation strategy developed for the 2023 launch of the Fisker Ocean electric vehicle. The project demonstrates expertise in customer journey mapping, audience segmentation, and automated workflow design for a premium electric vehicle brand.
Key Competencies:
Business Context: The Fisker Ocean represented a significant entry into the electric SUV market, targeting affluent, environmentally-conscious consumers. This project required balancing technical innovation messaging with practical considerations such as pricing, range, and simplifying the purchase process.
This comprehensive digital marketing plan was developed for Community Mind, a Houston-based nonprofit organization advocating for homeless citizens with mental health challenges. The project demonstrates strategic planning capabilities across website development, content marketing, SEO optimization, and multi-channel donor engagement strategies.
Key Competencies:
Business Model: 501 C-(4)
Revenue sources
Tools & Methodologies:
Google Analytics, SEO optimization, conversion funnel analysis, A/B testing frameworks, and project management through Trello.
Conducted a comprehensive analytics audit of the Google Merchandise Store e-commerce platform, analyzing 426,356 users over a 9-month period to identify key performance drivers and optimization opportunities.
Key Deliverables:
Tools Used:
Google Analytics, Google Slides, Canva
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