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Hi There!
My name is Monica; welcome to my dossier!
There's much to see here, but first, let me tell you about myself. My journey started with a love for journalism and photography, tools that transcend borders and time. Subsequently, I found that Digital Marketing is another medium I can add to my arsenal because it helps people solve problems with technology. Empower a company to make sense of its data or identify operational inefficiencies. I help companies serve customers better using automation technology and digital strategy. Indeed, with Digital Marketing, sales performance, and marketing conversions increase, the reward is not only the journey but seeing companies accelerate growth through technology.
So, take your time, look around, and enjoy some of my favorite highlights in Digital Marketing. A collection of exciting and creative real-life projects through Rice University extension.
Monica Quiroz | Digital Storyteller
Projects
Changing the World, One Website at a Time
Part I consisted of eight weeks focused on developing a marketing plan, planning wireframes, building websites, optimizing them through SEO, and analyzing website metrics.
Analyze the AMP and Patagonia: Worn Wear Case Study. Present company and campaign information, including business model, campaign, objectives, target audience, technology/channels, and campaign performance. Competitive analysis, customer persona, opportunities, and insights.
Think Big!
Two
Fear1ess3 content audit. Present executive summary, content goals, and objectives. Content audit with the company's owned and non-owned content platforms. Content gap analysis, insights and observations, keywords, and search-optimized headlines. Social Media copy and post mockups.
3, 2, 1 Launch
Three
McKinney Local Tour Guides
WordPress website planning, design, structure, and UX/UI best practices. The goal is to become a go-to source for visitors who want to experience the community through a local's eyes. The objective is to drive more leads through an attractive, easy-to-navigate website.
SEO audit of eCommerce site Hedge House Furniture. I recommended an updated keyword strategy, internal linking, metadata updates, backlink strategy, and website content review to improve search engine crawl and rank.
Analyze This
Five
Nine-month audit of an e-Commerce Google Analytics accounts to determine if marketing strategies are working and which need optimization. Their primary goal is driving product sales.
Changing the World, One Website at a Time
Group Project
Create a nonprofit to increase awareness.
Planning and building WordPress website, SEO optimization, and website metrics. My role was to research keywords, SEO, Trello project manager, and Google Analytics.
Reward the Customer
Part II consisted of eight weeks focused on Google paid search and display ad campaign, social media campaign with channel-specific creatives, workflow with data sources, triggers, and data connections. Retargeting ad campaigns and data dashboards.
McKinney Tour Guides | Campaign Brief
A wise person once said, “Display ads are the billboard ads of the internet.” That person was (partially) right. Like billboards, display ads—clear branding, striking visuals, and concise messaging—are excellent tools for building a brand or product awareness. However, unlike billboards, display ads allow customers to click through to a brand’s website, introducing them to more about the brand and even prompting them to complete a purchase.
The Cheesecake Factory is trying to build its reputation as a place where employees love to work and a brand that customers love to patronize. As the company’s social media specialist, you are responsible for developing a social media campaign that will help achieve these goals.
Retargeting Re-Do
Three
Estetica Relax in Argentina is looking to retarget customers after two years of steady service decline. We apply strategies and best practices as stated by Facebook. We focus on retargeting Facebook page performance at all conversion funnel stages. We are building a high-quality engagement-based retargeting audience in Facebook Ads Manager.
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